Deleting a Trustpilot review isn’t simple, but it’s possible if the review breaks Trustpilot’s rules. This guide walks through exactly how businesses can flag a review for removal, what Trustpilot does behind the scenes once you flag it, and what your options are if the first attempt doesn’t land.
Before the step-by-step, a quick note on what we’ve actually seen working these cases for clients in 2025, because Trustpilot behaves differently from Google, Yelp, and the BBB, and going in with the right expectations changes which reviews are worth flagging in the first place.
What we learned from working on Trustpilot in 2025
Trustpilot is one of the harder review platforms to win removals on, but the data from Erase.com’s 2025 removal cases are more encouraging than the broader review-removal landscape:
- Turnaround on Trustpilot ran about 60% faster than our average review-removal case.
- Roughly 4 in 5 successful Trustpilot removals resolved within 30 days, and a little under half resolved within two weeks. When Trustpilot’s Content Integrity Team decides a review is going offline, they move quickly.
- Every Trustpilot review we removed in 2025 was a one-star review. We did not have a single successful case involving a 2–5 star review. Trustpilot’s process is built around guideline violations, not star-rating disputes, so going after a moderately negative review is rarely worth the effort.
Trustpilot’s process is bimodal. If your flag points cleanly at a specific guideline breach (defamation, personal information, a competitor’s product mentioned, an obvious off-business posting), the Content Integrity team can close it fast. If the case rests on “not a genuine experience,” it stalls.
Most of our successful cases led with a verifiable guideline category and only fell back to the genuineness argument when Trustpilot’s reviewer-verification step worked in our favor.
Flagging Trustpilot Reviews for Removal
The first step to removing a review is flagging it for violating Trustpilot’s guidelines.
Steps to Flag a Trustpilot Review
Log Into Your Business Account
Go to Trustpilot and log into your business profile. If you don’t have one, claim your business page.Find the Review
Navigate to the “Reviews” section to see all reviews for your business.Click the Flag Icon
At the bottom of the review, you’ll see a small flag. Click it to report the review.Choose a Reason
Trustpilot allows you to flag reviews for these reasons:- Harmful or illegal language: Hate speech, threats, defamation, or obscenities.
- Personal information: If private details (like phone numbers) are included.
- Advertising or promotion: Reviews promoting other businesses or products.
- Not about your business: Misattributed reviews meant for another company.
- Not a genuine experience: Fake reviews or those from people with no real interaction with your business.
Follow the Prompts
Trustpilot may ask for additional information, like clarifying your reason or using their Find Reviewer tool to verify customer details.Submit the Flag
Once submitted, Trustpilot’s Content Integrity Team will investigate.
What Happens Next?
Trustpilot’s Investigation
- Initial Review: A team member evaluates your report.
- Contacting the Reviewer: Trustpilot may ask the reviewer for proof of their experience.
- Final Decision: If the review violates guidelines, it will be removed.
Timelines
The process varies. It can take days, weeks, or even months. You can check the status of your flagged reviews in your account under “Reporting Activity.”
Removing Reviews That Don’t Violate Trustpilot Guidelines
If Trustpilot decides a review follows their rules, you have options, but use them carefully. Trustpilot publishes your flagging activity to the public on every business profile.
The “How this company uses Trustpilot” page shows, for the past 12 months, how many reviews you’ve flagged, the star-rating distribution of what you flagged, the percentage of your reports Trustpilot deemed invalid, and what happened to each flagged review.
Customers, journalists, and competitors can all see it, so treat the flag tool like a scarce resource, not a complaint button.
Flag Again
You can flag the review for a different issue if another part of the review violates guidelines. Do not re-flag on the same basis Trustpilot just rejected. Their misuse policy treats this as bad-faith flagging, it counts against you in the public stats and at the limit can earn an account restriction or a Consumer Warning stamp.
When you do flag again, pick the strongest category. Personal information, advertising/promotion, and “not about your business” are easier for Trustpilot’s team to verify than “not a genuine experience.”
Contact Trustpilot Support
Use the contact form on their site. Be clear and provide evidence supporting your case.
Deleting a Trustpilot review is possible but not guaranteed. Flag reviews that violate rules and work with Trustpilot’s team to resolve issues.
For Trustpilot reviews where the “not a genuine experience” flag has been rejected, Erase.com’s negative review removal team handles the documentation and escalation process required for a successful resubmission.
