Search Engine Reputation:
Tips to Protect Your Brand Online

About the Webinar

The Speakers

webinar Date

Educational Webinar
Date: July 29, 2021
Time: 11 am US EST

Summary of Topic

There is a vast amount of information found on the Internet that is neither objective nor factual. Negative content can stubbornly persist on the Internet for many years. Following Google’s search algorithm E-A-T (Expertise – Authoritativeness – Trustworthiness) update, negative, old outdated or irrelevant content that relates to trustworthiness such as money issues, a bad customer experience, a defective product, complaints about poor quality can determine a company’s ability to rank for money keywords.

The same content also crops up for branded searches at predominant top of the page positions. As a result , it can unfairly distort your brand’s perception while impacting your company’s shopping funnel.
Kevin Rowe
Kevin Rowe
Founder of Purelinq

Kevin Rowe is a Search Engine Journal author. He has worked with some of the hottest Silicon Valley startups, as well as fortune 100 companies, to create enterprise-class innovative programs that outperform industry standards.

Christophe Tayon

Christophe Tayon
Head of Marketing

Christophe Tayon is a Hospitality.net author. He devises reputation management and content removal solutions to mitigate the impact  of negative content.    

WHAT YOU WILL LEARN

In this joint webinar we will address the following topics:

  • How to monitor reputation
  • Early detection of YMYL issues
  • Content removal
  • Boosting review ratings
  • Enhancing your brand perception
  • Curating your branded search results

REGISTER NOW