A Cosmetic Beauty Salon

Revitalizes Their Online Reputation

CASE STUDY

1 %
increase in review board feedback.
1 Star
rating and removed all negative reviews.
#
organic SEO ranking (was previously 4th).

THE CIRCUMSTANCE

This client came to Erase.com with concerns regarding the volume of feedback they were receiving on their review platforms. With around 200 new clients coming through their door every month, and given the fact they had been open for over 4 years, they felt that their total of 79 reviews was not accurately representing the volume of customers they served. On top of that, there were some unfavorable reviews published that the company thought were unfair assessments of their client experience, and potentially hurting their reputation.

Organic search results was another area of interest. When searched, their brand was only showing up fourth in search result page rankings at the onset of our agreement.

THE GOAL

  • Increase Review Feedback
  • Maintain star rating of 4.9 or higher
  • Remove Negative Reviews 
  • Improve SEO Ranking

OUR TAILORED SOLUTION

  • Review Removal
  • Review Request Marketing
  • Review Board Management

THE RESULTS

  • Currently 5-star rating
  • Removed all negative reviews
  • 214% increase in review board feedback
  • #1 organic SEO ranking (was previously 4th)

THE POSITIVE IMPACT

This brand now sits with a perfect 5 star rating, and the number 1 spot in organic search result rankings. When customers in their area are comparison shopping for a cosmetic beauty salon to use, this brand ranks higher than all the others, and has a gleaming review board to build trust with potential clients and drive more sales.

OUR STRATEGY.

REPUTATION AUDIT

OPTIMIZATION

CONTENT STRATEGY

STRATEGIC OUTREACH