The online revolution has been steadily growing, but the digitization of almost every facet of our lives has skyrocketed our codependency to online life in some pretty great and not-so-great ways in the post-pandemic world.
In a world ruled by beauty and screens, the pandemic left us in the ugliest and most disconnected state we’ve ever collectively experienced. So many things changed, including how we rely on the internet.
There’s no question that businesses already set up for e-commerce had a stark advantage when the pandemic hit. Many brick-and-mortar or mom-and-pop shops were forced to create an online presence quickly, or lose their businesses. This created a highly stressful, but innovative time.
Forcing nearly every industry to become accessible through the internet allowed once isolated and potentially outdated businesses to join the largest marketplace in the world, highlighting certain pros and cons to the online revolution!
The accessibility we now have to innovative services, like curbside pickup and concert quality live streaming, proves that almost anything can be done with creativity and an internet connection.
Some of the most notable benefits that have emerged from the pandemic are easier communication and access to information, greater convenience for everyday needs, free digital products, and even new forms of leisure have emerged. It has also created one of the most profound senses of social connectedness and global community.
For the first time in history, there can be a free exchange of ideas on a local, national, and international scale. Oppressive regimes struggle to control their population’s access to news and other information, and the internet can be a useful tool for those organizing protests. The entirety of human knowledge and experience can be stored online and made accessible to anyone with a computer and an internet connection.
E-commerce presence and technology has soared and is notably one of the most fundamental elements of what saved many of us during the pandemic. Not only from a consumer standpoint but of course in everyday business as well. And in a reality where we live with supercomputers in our pockets, it’s been an interesting time for the mobile app industry. In fact, studies have found that in the early days of the pandemic, the digitization of our society vaulted five years forward in a span of about 8 weeks. Among the most progressive industries were grocery/food, healthcare, and education. Online services through mobile and online communication have led us rapidly into a world where we don’t often need to leave the comfort of our own home for items and events once considered essential. But the reality of that is not all roses.
It’s been argued that in a society and world so connected through technology, we’ve never been more disconnected interpersonally. Why is that? One of the primary disadvantages of the online revolution is the amount of screen-time we are exposed to and the subsequent effects that has on our brains, health, and relationships.
In the information age, we have access to almost any belief or point we want to prove. This becomes problematic because people are consuming information at such a rapid pace that we don’t always have time to carefully consider the points and views being shared and therefore many tend to accept certain perspectives and single sources as truth… spurring on streams of possible misinformation.
In business, this can be detrimental to your online reputation, as it creates a fear of cancel culture and ‘haters’ misrepresenting the hard work and care you’ve put into building your brand. One bad experience and review could potentially feed the wildfire of social media slander. And with the rise of the influencer, those with a personal brand can often face a lack of privacy as a result of success. Suddenly acquiring thousands of strangers’ attention overnight has never been as common as it is today and therefore causing immense amounts of pressure in teens and business owners.
The online revolution has changed many areas of our lives for the better, but we must stay mindful and vigilant around the ways digital interaction can hinder us. The top takeaways to thrive in this online world are to establish e-commerce functions on your website and ensure your information is always accurate for optimal conversion. Establish and stay consistent with social media platforms, especially if your target demographic is under 30 and you are in the health care, education, or food industries! Don’t be afraid to share your values online; a business stands out by creating an emotional connection with their audience.
On the flip side, it’s effective and important to ensure you are contributing positively to the information shared online. Don’t be afraid to do your research and develop a sound growth marketing and sustainability strategy in the case something you put out into the internet streets gains mass attention and potential blow back. The online revolution is here to stay and will only continue to evolve and impact businesses in the years to come. So, ensure you are ready and can capitalize in the largest marketplace ever!